{"id":13037,"date":"2025-07-23T18:07:34","date_gmt":"2025-07-23T15:07:34","guid":{"rendered":"https:\/\/firatcapkin.com.tr\/en\/?page_id=13037"},"modified":"2025-10-06T16:54:49","modified_gmt":"2025-10-06T13:54:49","slug":"buz-ve-kazak","status":"publish","type":"page","link":"https:\/\/firatcapkin.com.tr\/en\/kitap\/buz-ve-kazak\/","title":{"rendered":"Ice and Sweater"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13037\" class=\"elementor elementor-13037\">\n\t\t\t\t\t\t\t<div class=\" elementor-element elementor-element-8b18248 e-flex e-con-boxed e-con e-parent\" data-stretch=\"full\" data-stretch-width=\"0\" data-id=\"8b18248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t<div class=\" elementor-element elementor-element-fd0e408 e-con-full e-flex e-con e-child\" data-id=\"fd0e408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t<div class=\" elementor-element elementor-element-fdc977f e-con-full e-flex e-con e-child\" data-id=\"fdc977f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ec57c elementor-widget elementor-widget-image\" data-id=\"e6ec57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/firatcapkin.com.tr\/wp-content\/uploads\/2021\/06\/01.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\" elementor-element elementor-element-80f7d13 e-con-full e-flex e-con e-child\" data-id=\"80f7d13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t<div class=\" elementor-element elementor-element-792ee63 e-con-full e-flex e-con e-child\" data-id=\"792ee63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-a5af46b elementor-widget elementor-widget-text-editor\" data-id=\"a5af46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Ice and Sweater<\/strong><br \/><em>&#8220;A good salesperson can sell ice at the poles and sweaters in the desert!&#8221;<\/em><\/h6><p>A practical and engaging sales book filled with hands-on applications for face-to-face and in-store sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\" elementor-element elementor-element-7410835 e-con-full e-flex e-con e-child\" data-id=\"7410835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-6c57f77 elementor-widget elementor-widget-text-editor\" data-id=\"6c57f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dear Readers, greetings to you all,<\/strong><\/p><p>In this book, I share my own sales experiences:<\/p><ul><li>to support you in your professional journey,<\/li><li>to broaden and sharpen your perspectives,<\/li><li>to help you overcome deadlocks with customers,<\/li><li>to increase your sales performance,<\/li><li>to give you joy and delight as you read,<\/li><li>to make you laugh and inspire you to share the insights.<\/li><\/ul><p>Through real-life customer encounters, observations, and case studies\u2014filtered and distilled three times over\u2014I present you with both the entertaining side of sales and the performance-enhancing aspects, drawing from over\u00a0<strong>20 years of sales experience<\/strong>.<\/p><p>Here is the\u00a0<strong>\u201ctrio\u201d of<\/strong><strong>\u00a0<\/strong><em><strong>Ice and Sweater<\/strong><\/em>:<br \/>In my career, I began writing this book to share the insights I gained while actively selling:<\/p><ul><li>What does it mean to sell?<\/li><li>What makes something sell, no matter what?<\/li><\/ul><p>And let me reassure you\u2014my style is not half-Turkish, half-English! In other words, I will not constantly bombard you with words like\u00a0<em>\u201csustainable sales\u201d<\/em>\u00a0or\u00a0<em>\u201crelationship management.\u201d<\/em>\u00a0Instead, you will find authentic, practical, and relatable lessons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ice and Sweater&#8220;A good salesperson can sell ice at the poles and sweaters in the desert!&#8221; A practical and engaging sales book filled with hands-on applications for face-to-face and in-store sales. Dear Readers, greetings to you all, In this book, I share my own sales experiences: to support you in your professional journey, to broaden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10213,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13037","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/pages\/13037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/comments?post=13037"}],"version-history":[{"count":9,"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/pages\/13037\/revisions"}],"predecessor-version":[{"id":13224,"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/pages\/13037\/revisions\/13224"}],"up":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/pages\/10213"}],"wp:attachment":[{"href":"https:\/\/firatcapkin.com.tr\/en\/wp-json\/wp\/v2\/media?parent=13037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}