{"id":12247,"date":"2021-10-15T17:43:00","date_gmt":"2021-10-15T14:43:00","guid":{"rendered":"https:\/\/firatcapkin.com.tr\/ru\/?p=12247"},"modified":"2021-11-01T17:54:31","modified_gmt":"2021-11-01T14:54:31","slug":"satisin-derinligi-subliminal","status":"publish","type":"post","link":"https:\/\/firatcapkin.com.tr\/ru\/2021\/10\/15\/satisin-derinligi-subliminal\/","title":{"rendered":"SATI\u015eIN DER\u0130NL\u0130\u011e\u0130 \u201cSUBL\u0130M\u0130NAL\u201d"},"content":{"rendered":"\n<p>\u00c7ok De\u011ferli Malland Motto Dergisi Okuyucular\u0131,<\/p>\n\n\n\n<p>Bu ayki yaz\u0131mda sizler iki b\u00f6l\u00fcm halinde sat\u0131\u015f konusunda davran\u0131\u015flar\u0131n\u0131z\u0131 ve uygulamalar\u0131n\u0131z\u0131 peki\u015ftirecek bir konuyu payla\u015fmak istiyorum :<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>B\u00f6l\u00fcm<\/li><\/ol>\n\n\n\n<p>Telefon veya bilgisayar ekran\u0131n\u0131zda bir \u015feyi incelerken birdenbire kar\u015f\u0131n\u0131za \u00e7\u0131kan bir reklam ve bu reklam\u0131n belirli aral\u0131klarla tekrar tekrar kar\u015f\u0131n\u0131za \u00e7\u0131kt\u0131\u011f\u0131na ne s\u0131kl\u0131kta denk geldiniz?<\/p>\n\n\n\n<p>Ayakkab\u0131, \u00e7anta, telefon, bilgisayar, tablet, boya kalemleri veya tatil program\u0131 gibi bir\u00e7ok \u00fcr\u00fcn\/hizmet arka planda haz\u0131rlanan \u00f6zel bir yaz\u0131l\u0131m ile sizlerin kar\u015f\u0131s\u0131na s\u0131k\u00e7a \u00e7\u0131kmaya ba\u015fl\u0131yor. Belirli bir s\u0131kl\u0131ktan sonra bu \u00fcr\u00fcn\/hizmeti incelemeye ba\u015fl\u0131yorsan\u0131z e\u011fer, o \u00fcr\u00fcn veya hizmeti sat\u0131n alman\u0131za az kald\u0131 diyebiliriz.<\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fcyap\u0131lan \u00e7al\u0131\u015fmalar \u015funu g\u00f6steriyor: Ekranda \u00f6ncelikle ilginizi \u00e7ekmek, sonra g\u00f6z a\u015final\u0131\u011f\u0131ve beraberinde beyninizdeki sat\u0131n alma tu\u015funa o hassas dokunu\u015f ger\u00e7ekle\u015fiyor. Siz de ihtiyac\u0131n\u0131z olup olmamas\u0131ndan ba\u011f\u0131ms\u0131z olarak beyindeki haz\/\u00f6d\u00fcl b\u00f6lgesi hareketlendi\u011fi i\u00e7in sat\u0131n alma eylemini ger\u00e7ekle\u015ftiriyorsunuz.<\/p>\n\n\n\n<p>Y\u0131llar \u00f6nce Amerika Birle\u015fik Devletleri\u2019nde yap\u0131lan bir ara\u015ft\u0131rmalarda, insanlar\u0131n kazand\u0131klar\u0131 paray\u0131 nakit olarak harcad\u0131klar\u0131nda daha dikkatli olduklar\u0131, hatta i\u00e7erinde ac\u0131ma hissinin belirdi\u011fi, bunu \u00f6nlemek i\u00e7in ise kredi kartlar\u0131n\u0131n geli\u015ftirilerek c\u00fczdanlar\u0131m\u0131zda yer ald\u0131\u011f\u0131n\u0131, al\u0131\u015f-veri\u015flerin kredi kart\u0131 ile yap\u0131ld\u0131\u011f\u0131nda bu ac\u0131 hissinin yerini hazza b\u0131rakt\u0131\u011f\u0131 belirlenmi\u015f.<\/p>\n\n\n\n<p>Hatta baz\u0131 kredi kartlar\u0131n\u0131n limitlerine ve m\u00fc\u015fteri tiplerine g\u00f6re daha janjanl\u0131 olmas\u0131 bu hazz\u0131 iyice artt\u0131rm\u0131\u015f. G\u00fcn\u00fcm\u00fczde ise dijital y\u00f6ntemlerle veya g\u00f6z bebe\u011finizin okuyucu cihaz ile taranarak \u00f6deme yap\u0131lmas\u0131 da al\u0131\u015f-veri\u015f eylemini bamba\u015fka bir boyuta ta\u015f\u0131maya devam etmektedir.<\/p>\n\n\n\n<p>Di\u011fer yandan \u201cKad\u0131n Beyni\u201d ve \u201cErkek Beyni\u201d adl\u0131 kitaplar\u0131n yazar\u0131 olan Dr. LouannBrizendine yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalarda her ikisinin aras\u0131ndaki benzerlikleri ve z\u0131tl\u0131klar\u0131 \u00e7arp\u0131c\u0131 \u00f6rneklerle ortaya koymu\u015ftur.<\/p>\n\n\n\n<p>Kendi ba\u015f\u0131mdan ge\u00e7en bir olay\u0131 sizlerle payla\u015fmak istiyorum : Bilin\u00e7alt\u0131 teknikleri ile ilgili bir e\u011fitim haz\u0131rlad\u0131m. D\u00fcnyaca \u00fcnl\u00fc markalardan biri ile T\u00fcrkiye turnesindeyiz. \u0130l il gezip, otellerde konaklay\u0131p, programlar\u0131 tamaml\u0131yoruz.&nbsp; Yemekleri ve s\u0131cak kanl\u0131 insanlar\u0131 ile \u00e7ok sevdi\u011fim Adana\u2019da yapt\u0131\u011f\u0131m\u0131z bir e\u011fitimde, kat\u0131l\u0131mc\u0131lar aras\u0131nda yer alan bir beyefendiye<\/p>\n\n\n\n<p>\u201cKalp! desem akl\u0131n\u0131za ilk gelen 3 \u015fey nedir?\u201d diye sordum. \u0130lk cevap geldi :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hocam vallahi sakatat, kekikle g\u00fczel gider.<\/li><\/ul>\n\n\n\n<p>Ayn\u0131 soruyu bir ba\u015fka beyefendiye sordum. \u0130kinci cevap da \u015f\u00f6yleydi :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u0131rat hocam kalp, organd\u0131r.<\/li><\/ul>\n\n\n\n<p>Bu defa bir han\u0131mefendiye sordum ayn\u0131 soruyu ve cevap :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u0131rat Bey kalp, sevgidir, a\u015fkt\u0131r, romantizmdir; dedi.<\/li><\/ul>\n\n\n\n<p>John Grey\u2019in kaleme ald\u0131\u011f\u0131 \u201cErkekler Mars\u2019tan Kad\u0131nlar Ven\u00fcs\u2019ten\u201d adl\u0131 kitab\u0131 sizlere \u00f6nerece\u011fim.<\/p>\n\n\n\n<p>Bu i\u015fi e\u011fer subliminal konusu ile ili\u015fkilendirirsek i\u015fte o zaman daha da ba\u015fka bir durum ortaya \u00e7\u0131k\u0131yor : Bilin\u00e7alt\u0131n\u0131 etkilemek i\u00e7in kad\u0131n ve erkekler i\u00e7in daha detayl\u0131 \u00e7al\u0131\u015fmalar yapan uzmanlara g\u00f6re renkler, \u015fekiller, boyutlar ve daha bir \u00e7ok parametrenin kad\u0131n ve erkek beyni etkile\u015fiminde \u00e7ok \u00f6nemli oldu\u011funu vurguluyor.<\/p>\n\n\n\n<p>Y\u0131llar \u00f6ncesinde a\u015fa\u011f\u0131daki foto\u011fraf\u0131 t\u00fcm mecralarda g\u00f6rm\u00fc\u015ft\u00fck. Herkes o foto\u011fraf\u0131n K\u00f6rfez Sava\u015f\u0131ndan kalma oldu\u011funa inanm\u0131\u015ft\u0131. Ancak ara\u015ft\u0131rma yapt\u0131\u011f\u0131m kaynaklardan birinde o foto\u011fraf\u0131n 1980\u2019li y\u0131llarda \u0130sko\u00e7ya taraflar\u0131nda petrol s\u0131zd\u0131rarak batan bir gemiye ait oldu\u011funu do\u011frulam\u0131\u015ft\u0131.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/firatcapkin.com.tr\/ru\/wp-content\/uploads\/2021\/11\/image.png\" alt=\"\" class=\"wp-image-12248\"\/><\/figure><\/div>\n\n\n\n<p>Di\u011fer yandan y\u0131llarca pazarlama ve sat\u0131\u015f alan\u0131nda \u00e7al\u0131\u015fmalar yapan uzmanlar, klasikle\u015fmi\u015f m\u00fc\u015fteriportf\u00f6y\u00fc ve pazar pay\u0131n\u0131 b\u00fcy\u00fctme \u00e7al\u0131\u015fmalar\u0131ndan daha etkili bir \u015feyler yap\u0131lmas\u0131 gerekti\u011fi konusunda anla\u015ft\u0131lar. Bunun \u00fczerinde ucu buca\u011f\u0131 belli olmayan, insanlar\u0131n ilgisini \u00e7ekmeyi son derece ba\u015faran, davran\u0131\u015f bilimlerinin faydalar\u0131n\u0131 en iyi \u015fekilde kullanmak \u00fczere kurgulanan \u201c<strong>Subliminal<\/strong>\u201d yani e\u015fik alt\u0131, yani halk aras\u0131nda bilinen tabiri ile \u201c<strong>Bilin\u00e7alt\u0131<\/strong>\u201d, bilim insanlar\u0131n\u0131n kulland\u0131\u011f\u0131 terim olarak da \u201c<strong>Bilin\u00e7d\u0131\u015f\u0131<\/strong>\u201d n\u0131harekete ge\u00e7iren, insanlar\u0131n beyninde bir tak\u0131m eylemlerin \u00f6l\u00e7\u00fcmlendi\u011fi, hatta beyinde bulunan \u00f6d\u00fcl b\u00f6lgesinin harekete ge\u00e7ti\u011fi anlar\u0131 tespit ederek di\u011fer sat\u0131\u015f y\u00f6ntemlerine g\u00f6re daha \u00e7ok etkili, yeni ve s\u00fcrekli geli\u015ftirilebilir bir kavram\u0131 i\u015f d\u00fcnyas\u0131na kazand\u0131rd\u0131lar.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u00f6l\u00fcm<\/li><\/ul>\n\n\n\n<p>Bu i\u015f yap\u0131l\u0131rken tabi ki m\u00fc\u015fteri merkez noktas\u0131nda kal\u0131yor ve hemen yelpaze a\u00e7\u0131l\u0131yor:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"329\" height=\"199\" src=\"https:\/\/firatcapkin.com.tr\/ru\/wp-content\/uploads\/2021\/11\/image-1.png\" alt=\"\" class=\"wp-image-12249\"\/><\/figure><\/div>\n\n\n\n<p>Bilin\u00e7d\u0131\u015f\u0131n\u0131 uyaran \u00e7al\u0131\u015fmalar\u0131n t\u00fcm\u00fc temelde bu s\u0131ralama ile giderken, di\u011fer yandan belki de en etkili \u015fifre \u00e7\u00f6z\u00fcl\u00fcyor :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yap\u0131lan \u00e7al\u0131\u015fmalarda insan beyninin <strong><u>3 mesaj\u0131 unutmad\u0131\u011f\u0131<\/u><\/strong> ortaya konuyor :<ul><li>\u00d6l\u00fcm<\/li><\/ul><ul><li>Seks<\/li><\/ul><ul><li>Korku<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong><u>1957 y\u0131l\u0131nda<\/u><\/strong> Amerika\u2019da James Vicary taraf\u0131ndan yap\u0131lan \u00e7al\u0131\u015fma ise \u015f\u00f6yle ger\u00e7ekle\u015fiyor :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kim Novak ve William Holden\u2019\u0131n ba\u015f rolde yer ald\u0131\u011f\u0131 \u201cPicnic\u201d ald\u0131 filmde i\u00e7ecek ve patlam\u0131\u015f m\u0131s\u0131r sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in, film oynarken 5 saniye de 1 defa ekranda belli belirsiz g\u00f6r\u00fcnecek \u015fekilde \u201cAc\u0131kt\u0131ysan m\u0131s\u0131r ye! Susad\u0131ysan xxx i\u00e7!\u201d mesajlar\u0131n\u0131 yay\u0131nl\u0131yorlar. Sonu\u00e7 olarak bu uygulamadan sonra m\u0131s\u0131r sat\u0131\u015flar\u0131 %58, i\u00e7ecek sat\u0131\u015flar\u0131 %18 art\u0131\u015f g\u00f6steriyor.<\/li><\/ul>\n\n\n\n<p>\u0130\u015fte bu \u00e7al\u0131\u015fma neredeyse mihenk ta\u015f\u0131 olarak kabul g\u00f6r\u00fcyor ve beraberinde hemen hemen t\u00fcm sekt\u00f6rlerde benzeri \u00e7al\u0131\u015fmalar denenmeye ba\u015fl\u0131yor.<\/p>\n\n\n\n<p>Sizlere b\u00f6yle bir \u00f6n bilgi verdikten sonra \u00fcr\u00fcn ve hizmetlerinizi bu yollarla satmak isterseniz neler yapmal\u0131s\u0131n\u0131z?<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Sat\u0131\u015f konusundaki teknik e\u011fitimleri tamamlad\u0131ktan sonra davran\u0131\u015f bilimleri konular\u0131nda,<ol><li>Psikoloji<\/li><\/ol><ol><li>Sosyoloji<\/li><\/ol><ol><li>Antropoloji<\/li><\/ol><ol><li>Halkla ili\u015fkiler ve benzeri alanlarda e\u011fitimler i\u00e7in \u00f6nce b\u00fct\u00e7e ay\u0131rmal\u0131 ve beraberinde e\u011fitimleri alarak konular\u0131 derinlemesine \u00f6\u011frenmelisiniz.<\/li><\/ol><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00fc\u015fteri ile g\u00f6r\u00fc\u015fme yaparken giydi\u011finiz k\u0131yafetlerin renkleri, kulland\u0131\u011f\u0131n\u0131z ekipmanlar, kalem ve not defteriniz veya tabletiniz dahil olmak \u00fczere t\u00fcm aksesuarlar\u0131n se\u00e7imine bir de <strong>\u201cSubliminal\u201d<\/strong>g\u00f6zl\u00fckleri ile bakmal\u0131s\u0131n\u0131z.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Yaz\u0131l\u0131 olarak verdi\u011finiz tekliflerde kulland\u0131\u011f\u0131n\u0131z yaz\u0131 karakteri, kulland\u0131\u011f\u0131n\u0131z tablolama tarz\u0131, se\u00e7ti\u011finiz renkler, att\u0131\u011f\u0131n\u0131z imzan\u0131n da bu kurallara g\u00f6re d\u00fczenlenmesi gerekli.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Hipnotik dil kal\u0131plar\u0131n\u0131 kullanmay\u0131 \u00f6\u011frenmek gerekli. Hipnotik, yani kar\u015f\u0131n\u0131zdaki insan\u0131n duygu ve davran\u0131\u015f durumunu dikkate alarak, i\u00e7inde varsay\u0131mlardan olu\u015fan c\u00fcmlelerle onlar\u0131 istedi\u011finiz y\u00f6ne \u00e7ekme \u00e7abas\u0131 olarak tan\u0131mlanabilir. Her kelimeyi se\u00e7erek, kurgulayarak kullanmal\u0131s\u0131n\u0131z. Bu liste uzay\u0131p gider\u2026<\/li><\/ul>\n\n\n\n<p>Hepimiz d\u0131\u015far\u0131dan gelen girdilere bir \u015fekilde yan\u0131t veririz. \u00c7o\u011fu zaman gelen mesaj\u0131n bilin\u00e7li olarak fark\u0131nda olmay\u0131z. Ancak bilin\u00e7alt\u0131m\u0131z bu mesaj\u0131 tabiri caiz ise havada kapar ve kendi bildi\u011fini bize yapt\u0131r\u0131r.<\/p>\n\n\n\n<p>&nbsp;Bilin\u00e7d\u0131\u015f\u0131 mesajlar\u0131 bize <strong>5 ayr\u0131<\/strong> \u015fekilde kodlan\u0131r :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ThachistoscopicG\u00f6r\u00fcnt\u00fcler \u2013 Ekranagelenanl\u0131kg\u00f6r\u00fcnt\u00fclerdir. G\u00f6zyakalayamaz.<\/li><li>G\u00f6rselGizlenmi\u015fler \u2013 G\u00f6r\u00fcnt\u00fclerin aras\u0131nda gizlenmi\u015fsemboller ve yaz\u0131lar.<\/li><li>FonaGizlenmi\u015fler \u2013 M\u00fczikveyakonu\u015fmalar\u0131nalt\u0131nagizlenmi\u015fs\u00f6zler<\/li><li>Duyumalt\u0131 \u2013 \u0130nsanbeyininsese\u015fi\u011fialt\u0131ndakises ve mesajlar<\/li><li>H\u0131zland\u0131r\u0131lm\u0131\u015f \u2013 Beynin ilk anda\u00e7\u00f6zemeyece\u011fimesajlard\u0131r.<\/li><\/ul>\n\n\n\n<p>Peki o halde size. birka\u00e7soru :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hipermarketlerdeyerseramiklerinedenk\u00fc\u00e7\u00fck\u00f6l\u00e7\u00fclerdese\u00e7ilir?<\/li><li>Bir araba al\u0131rken ve evkiralarkensat\u0131c\u0131olanki\u015fianahtar\u0131neden size verir ve kap\u0131y\u0131a\u00e7t\u0131r\u0131r?<\/li><li>Havalimanlar\u0131nda\u00fcr\u00fcnsat\u0131lan \u201cFree-Shop\u201d ma\u011fazalar\u0131ndanedentatl\u0131\u015feyler ikram edilir?<\/li><\/ul>\n\n\n\n<p>Burayakadar ben d\u00fc\u015f\u00fcn\u00fcpyazd\u0131m, \u015fimdis\u0131rasizde!<\/p>\n\n\n\n<p>De\u011ferliokuyucular, hepinizesa\u011fl\u0131kl\u0131 ve bolkazan\u00e7l\u0131 nice g\u00fczelg\u00fcnlerdilerim.<\/p>\n\n\n\n<p>Sevgilerimle,<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"155\" height=\"70\" src=\"https:\/\/firatcapkin.com.tr\/ru\/wp-content\/uploads\/2021\/11\/image-2.png\" alt=\"\" class=\"wp-image-12250\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7ok De\u011ferli Malland Motto Dergisi Okuyucular\u0131, Bu ayki yaz\u0131mda sizler iki b\u00f6l\u00fcm halinde sat\u0131\u015f konusunda davran\u0131\u015flar\u0131n\u0131z\u0131 ve uygulamalar\u0131n\u0131z\u0131 peki\u015ftirecek bir konuyu payla\u015fmak istiyorum : B\u00f6l\u00fcm Telefon veya bilgisayar ekran\u0131n\u0131zda bir \u015feyi incelerken birdenbire kar\u015f\u0131n\u0131za \u00e7\u0131kan bir reklam ve bu reklam\u0131n belirli aral\u0131klarla tekrar tekrar kar\u015f\u0131n\u0131za \u00e7\u0131kt\u0131\u011f\u0131na ne s\u0131kl\u0131kta denk geldiniz? Ayakkab\u0131, \u00e7anta, telefon, bilgisayar, tablet, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/posts\/12247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/comments?post=12247"}],"version-history":[{"count":2,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/posts\/12247\/revisions"}],"predecessor-version":[{"id":12254,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/posts\/12247\/revisions\/12254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/media\/11586"}],"wp:attachment":[{"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/media?parent=12247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/categories?post=12247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firatcapkin.com.tr\/ru\/wp-json\/wp\/v2\/tags?post=12247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}